Experience in organizing successful events

To be able to organize an event is difficult, and to make that event successful and leave a special impression is even more difficult. Therefore, with the experience of organizing many events that have brought great resonance over the years, GIC MEDIA will share with you some experiences and notes when organizing events.

Below are 5 indispensable experiences that GIC would like to share with you:

1. Clearly define the purpose of the event

There are many different types of events such as events for conferences, seminars or groundbreaking ceremonies, inaugurations, opening ceremonies, lottery draws, product launches and even anniversaries, ... Depending on the occasion, units and businesses will have the intention to organize different events. Therefore, the first thing you need to know clearly about the upcoming event you are organizing is what type of event and what is the purpose of organizing that event?

Once you have clearly defined the purpose of the event, then you can clearly understand who your customers and target audience are, from which you can calculate the number of participants and choose the location that best suits the scale of the program. If you do not clearly define the purpose of the program, we cannot have an overall program that follows our wishes, this will also be the reason for an unsuccessful program, without a clear message and thus certainly will not create any impression. And when you do not clearly define the audience and the size of the guests, choosing the wrong location will lead to many consequences behind it.

2. Concept development

Once you have clearly identified the purpose of the event, concept development is extremely important. Because the concept itself will help us convey the message that your business or unit wants to send to customers.

Building a good concept idea will ensure that all content lines, items from stage design, program content will follow the right direction and create an impressive event.

3. Determine the limited budget for that event

You need to determine the maximum budget for an event of your business so that you can specifically calculate the most suitable items compared to the cost you spend. In addition, you need to determine the amount of money to spend on contingency plans for other situations when you start running the event.

4. Make a detailed plan

Making a detailed plan, the items planned for a program will ensure that you have an event that goes as planned and desired. Moreover, it will help you ensure that it is balanced with the budget.

For units that rarely organize events, or do not have a team of staff specializing in organizing events, it is very difficult to have enough human resources to create a successful event with the best ideas. Therefore, the choice that many units currently choose is to hire a professional event organization unit to ensure the most successful program.

If you still have questions and want to be consulted about organizing an upcoming event for your company, do not hesitate to contact GIC MEDIA.