For event organizers, professional event professionals will certainly understand that in the stages of event organization, the first and most decisive stage for the success of the event is to define the idea and build the concept content for that program. Perhaps many customers will not understand clearly what "concept" means? In fact, the concept is the main idea for the entire program. From that idea, the decoration style, set up and activities all revolve around highlighting the program's Concept. From that Concept, people continue to develop other small branches of ideas such as design ideas, entertainment activity ideas, gift ideas... but must ensure that those ideas enhance the Concept.

If an event has a good idea - concept, then that program will certainly create a good impression from the internal staff of the company, business to their customers and partners. And from there, the communication and promotion of the brand image from that event will certainly meet the expectations, the echo of that brand will not only stop at an event lasting a few hours but more than that, it will spread and last for months, years and even forever.

So how to get a good, unique concept?

An event manager is like a businessman but has the soul of an artist, having to be both passionate and sublime to come up with breakthrough ideas, and being practical to ensure that the event will convey the message about the product, service or brand.

First, the person assigned to manage the event needs to clearly understand the goals, customers, see what they want at this event, then need to clearly understand the field, industry, and the personality and culture of the business. A comprehensive view of the business will clearly guide the goals of the event you are doing. When you have an idea, combine it with the creative mind of the whole team to draw a complete picture of the event.

New, unique ideas can originate from attending events of other companies, traveling or when going out. Many people who work in the field of idea creation often have a long process of collecting ideas, combining many other ideas to create their own idea"

The last thing is to clarify the details in the new idea sketch, the next step is to clarify the elements such as event space, banner, backdrop, sound, lighting to smaller details such as table flowers, signs or reception desks, ... You must ensure that everything is sophisticated, consistent in concept from the inside out, and from the beginning to the end of the event does not bring boredom or interruption when organizing the event.

Below are some concepts that GIC Media has created and implemented extremely successfully, causing great resonance for business units.

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